{"id":581,"date":"2025-10-26T21:01:54","date_gmt":"2025-10-26T13:01:54","guid":{"rendered":"https:\/\/apsiri.com\/?p=581"},"modified":"2025-10-26T23:12:12","modified_gmt":"2025-10-26T15:12:12","slug":"%e7%90%86%e8%ae%ba%e6%96%87%e7%ab%a0%e6%b5%8b%e8%af%95","status":"publish","type":"post","link":"https:\/\/apsiri.com\/?p=581","title":{"rendered":"\u6280\u672f\u63a5\u53d7\u6a21\u578b"},"content":{"rendered":"\n<p><strong>\u6280\u672f\u63a5\u53d7\u6a21\u578b<\/strong>\uff08Technology Acceptance Model\uff0c\u7b80\u79f0TAM\uff0c\u53c8\u79f0\u79d1\u6280\u63a5\u53d7\u6a21\u578b\uff09\u662f\u7531\u7f8e\u56fd\u5b66\u8005<a href=\"https:\/\/zh.wikipedia.org\/wiki\/%E6%88%B4%E7%B6%AD%E6%96%AF\">\u6234\u7ef4\u65af<\/a>\uff08Fred D. Davis, 1986\uff09\u6839\u636e<a href=\"https:\/\/zh.wikipedia.org\/wiki\/%E7%90%86%E6%80%A7%E8%A1%8C%E7%82%BA%E7%90%86%E8%AB%96\">\u7406\u6027\u884c\u4e3a\u7406\u8bba<\/a>\uff08Theory of Reasoned Action\uff0c\u7b80\u79f0TRA\uff09\u5728<a href=\"https:\/\/zh.wikipedia.org\/wiki\/%E4%BF%A1%E6%81%AF%E7%B3%BB%E7%BB%9F\">\u4fe1\u606f\u7cfb\u7edf<\/a>\/<a href=\"https:\/\/zh.wikipedia.org\/wiki\/%E8%AE%A1%E7%AE%97%E6%9C%BA%E6%8A%80%E6%9C%AF\">\u8ba1\u7b97\u673a\u6280\u672f<\/a>\u9886\u57df\u53d1\u5c55\u800c\u6765\uff0c\u7528\u4e8e\u89e3\u91ca\u548c\u9884\u6d4b\u4eba\u4eec\u5bf9<a href=\"https:\/\/zh.wikipedia.org\/wiki\/%E4%BF%A1%E6%81%AF%E6%8A%80%E6%9C%AF\">\u4fe1\u606f\u6280\u672f<\/a>\u7684\u63a5\u53d7\u7a0b\u5ea6\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u6982\u8ff0\">\u6982\u8ff0<\/h2>\n\n\n\n<p>\u6280\u672f\u63a5\u53d7\u6a21\u578b\u4e3b\u5f20,\u4eba\u5bf9\u4fe1\u606f\u79d1\u6280\u7684\u4f7f\u7528\u53d7\u5176\u884c\u4e3a\u610f\u56fe\u7684\u5f71\u54cd\uff0c\u7528\u6765\u63a2\u8ba8\u5916\u90e8\u56e0\u7d20\u5bf9\u4f7f\u7528\u8005\u7684\u5185\u90e8\u4fe1\u5ff5\uff08beliefs\uff09\u3001\u6001\u5ea6\uff08attitudes\uff09\u53ca\u610f\u5411\uff08intentions\uff09\u7684\u5f71\u54cd\uff0c\u4e24\u8005\u8fdb\u800c\u5f71\u54cd\u4fe1\u606f\u7cfb\u7edf\u4f7f\u7528\u7684\u60c5\u51b5\uff08Davis, 1989\uff09\u3002\u8be5\u7406\u8bba\u8ba4\u4e3a\uff0c\u5f53\u7528\u6237\u9762\u5bf9\u4e00\u4e2a\u65b0\u7684\u6280\u672f\u65f6\uff0c\u611f\u77e5\u6709\u7528\u6027\u548c\u611f\u77e5\u6613\u7528\u6027\u662f\u4e24\u4e2a\u4e3b\u8981\u7684\u51b3\u5b9a\u56e0\u7d20\uff0c\u5982\u4e0b\u56fe\u6240\u793a\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"151\" src=\"https:\/\/apsiri.com\/wp-content\/uploads\/2025\/10\/image-3.png\" alt=\"\" class=\"wp-image-630\" srcset=\"https:\/\/apsiri.com\/wp-content\/uploads\/2025\/10\/image-3.png 640w, https:\/\/apsiri.com\/wp-content\/uploads\/2025\/10\/image-3-300x71.png 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<p>1\u3001\u611f\u77e5\u6613\u7528\u6027\uff08Perceived ease-of-use\uff0c\u7b80\u79f0PEOU\uff09\uff1a\u7528\u6237\u5728\u4f7f\u7528\u67d0\u4e00\u7279\u5b9a\u7cfb\u7edf\u65f6\uff0c\u8ba4\u4e3a\u80fd\u4e3a\u5176\u7701\u4e8b\u51cf\u5c11\u7528\u5fc3\u8d39\u795e\u7684\u7a0b\u5ea6\u3002<\/p>\n\n\n\n<p>2\u3001\u611f\u77e5\u6709\u7528\u6027\uff08Perceived usefulness\uff0c\u7b80\u79f0PU\uff09\uff1a\u7528\u6237\u5728\u4f7f\u7528\u67d0\u4e00\u7279\u5b9a\u7cfb\u7edf\u65f6\uff0c\u4e3b\u89c2\u4e0a\u8ba4\u4e3a\u5176\u6240\u5e26\u6765\u7684\u5de5\u4f5c\u7ee9\u6548\u7684\u63d0\u5347\u7a0b\u5ea6\u3002<\/p>\n\n\n\n<p>\u7528\u6237\u7684\u611f\u77e5\u6613\u7528\u6027\u8d8a\u9ad8\uff0c\u5176\u4f7f\u7528\u6001\u5ea6\u503e\u5411\u8d8a\u79ef\u6781\u3002\u540c\u65f6\u7528\u6237\u7684\u611f\u77e5\u6613\u7528\u6027\u8d8a\u9ad8\uff0c\u5176\u611f\u77e5\u6709\u7528\u6027\u4e5f\u8d8a\u5927\u3002<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u6280\u672f\u63a5\u53d7\u6a21\u578b\uff08Technology Acceptance Model\uff0c\u7b80\u79f0TAM\uff0c\u53c8\u79f0\u79d1\u6280\u63a5\u53d7\u6a21\u578b\uff09 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[20],"tags":[],"class_list":["post-581","post","type-post","status-publish","format-standard","hentry","category-theory"],"_links":{"self":[{"href":"https:\/\/apsiri.com\/index.php?rest_route=\/wp\/v2\/posts\/581","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/apsiri.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/apsiri.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/apsiri.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/apsiri.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=581"}],"version-history":[{"count":2,"href":"https:\/\/apsiri.com\/index.php?rest_route=\/wp\/v2\/posts\/581\/revisions"}],"predecessor-version":[{"id":631,"href":"https:\/\/apsiri.com\/index.php?rest_route=\/wp\/v2\/posts\/581\/revisions\/631"}],"wp:attachment":[{"href":"https:\/\/apsiri.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/apsiri.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=581"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/apsiri.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}