{"id":613,"date":"2025-10-26T22:51:46","date_gmt":"2025-10-26T14:51:46","guid":{"rendered":"https:\/\/apsiri.com\/?p=613"},"modified":"2025-10-26T23:06:30","modified_gmt":"2025-10-26T15:06:30","slug":"%e6%b5%8b%e8%af%95","status":"publish","type":"post","link":"https:\/\/apsiri.com\/?p=613","title":{"rendered":"\u8ba1\u5212\u884c\u4e3a\u7406\u8bba"},"content":{"rendered":"\n

\u8ba1\u5212\u884c\u4e3a\u7406\u8bba<\/strong>\u00a0(Theory of Planned Behavior\uff0cTPB) \u662f\u4e00\u4e2a\u7531Icek Ajzen\u6240\u63d0\u51fa\u7684\u884c\u4e3a<\/a>\u51b3\u7b56\u6a21\u578b\uff0c\u4e3b\u8981\u7528\u4ee5\u9884\u6d4b\u548c\u4e86\u89e3\u4eba\u7c7b\u7684\u884c\u4e3a[1]<\/a><\/sup>\u3002\u8ba1\u5212\u884c\u4e3a\u7406\u8bba\u7684\u6a21\u578b\u4e2d\u4e3b\u8981\u7531\u884c\u4e3a\u4fe1\u5ff5\u3001\u884c\u4e3a\u6001\u5ea6\u3001\u89c4\u8303\u4fe1\u5ff5\u3001\u4e3b\u89c2\u89c4\u8303\u3001\u63a7\u5236\u4fe1\u5ff5\u3001\u77e5\u89c9\u884c\u4e3a\u63a7\u5236\u3001\u884c\u4e3a\u610f\u5411\u4e0e\u884c\u4e3a\u7b49\u6784\u9762\u7ec4\u6210[2]<\/a><\/sup>\u3002\u76ee\u524d\u8ba1\u5212\u884c\u4e3a\u7406\u8bba\u5df2\u88ab\u5e94\u7528\u5728\u5982\u5e7f\u544a<\/a>\u3001\u884c\u9500<\/a>\u3001\u516c\u5171\u5173\u7cfb<\/a>\u3001\u533b\u7597\u4fdd\u5065<\/a>\u3001\u4f53\u80b2\u7ba1\u7406<\/a>\u3001\u6c38\u7eed\u6027<\/a>\u4e0e\u73af\u5883\u4fdd\u62a4<\/a>\u7b49\u4e0e\u884c\u4e3a\u6709\u5173\u7684\u7814\u7a76\u9886\u57df\u4e2d\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u5386\u53f2<\/h2>\n\n\n\n

\u8ba1\u5212\u884c\u4e3a\u7406\u8bba\u662f\u57fa\u4e8e\u7406\u6027\u884c\u4e3a\u7406\u8bba<\/a>\uff08Theory of Reasoned Action\uff0cTRA\uff09\u6f14\u53d8\u3001\u6539\u826f\u800c\u6765\uff0c\u7406\u6027\u884c\u4e3a\u7406\u8bba\u662f\u9a6c\u4e01\u00b7\u8d39\u5e0c\u8d1d\uff08Martin Fishbein\uff09\u548cAjzen\u4e8e1980\u5e74\u4e00\u8d77\u63d0\u51fa\u7684\u7406\u8bba\uff0c\u8be5\u7406\u8bba\u8ba4\u4e3a\u4e2a\u4eba\u505a\u51fa\u7279\u5b9a\u884c\u4e3a\u662f\u53d7\u5230\u5176\u884c\u4e3a\u610f\u56fe \uff08Behavioral intention\uff09\u4e4b\u5f71\u54cd\uff0c\u800c\u884c\u4e3a\u610f\u56fe\u5219\u53d6\u51b3\u4e8e\u884c\u4e3a\u8005\u5bf9\u6b64\u884c\u4e3a\u7684\u6001\u5ea6 (Attitude) \u4e0e\u4e3b\u89c2\u89c4\u8303 (Subjective norm)[3]<\/a><\/sup>\u3002<\/p>\n\n\n\n

\u7531\u4e8e\u7406\u6027\u884c\u4e3a\u7406\u8bba\u5047\u5b9a\u4e2a\u4f53\u7684\u884c\u4e3a\u4ea7\u751f\u662f\u51fa\u81ea\u4e8e\u5b8c\u5168\u7684\u81ea\u613f\u63a7\u5236\uff0c\u5176\u5ffd\u7565\u4e86\u4e2a\u4f53\u5185\u5fc3\u7684\u4e2a\u4eba\u7684\u51b3\u5b9a\uff08\u53ef\u80fd\u662f\u9053\u5fb7<\/a>\u3001\u4f26\u7406<\/a>\u3001\u63a7\u5236\u89c2<\/a>\u7b49\u56e0\u7d20\uff09\u3002\u4e8e\u662fAjzen\u57281988\u5e74\u589e\u6dfb\u4e86\u7b2c\u4e09\u4e2a\u5143\u7d20\uff1a\u77e5\u89c9\u884c\u4e3a\u63a7\u5236 (Perceived behavioral control\uff0cPBC)\uff0c\u5e76\u63d0\u51fa\u4e86\u8ba1\u5212\u884c\u4e3a\u7406\u8bba[1]<\/a><\/sup>\u30021991\u5e74Ajzen\u53c8\u5728\u6001\u5ea6\u3001\u4e3b\u89c2\u89c4\u8303\u3001\u77e5\u89c9\u884c\u4e3a\u63a7\u5236\u7684\u524d\u65b9\u5206\u522b\u52a0\u5165\u4e86\u884c\u4e3a\u4fe1\u5ff5\uff08Behavioral beliefs\uff09\u3001\u89c4\u8303\u4fe1\u5ff5(Normative beliefs)\u3001\u63a7\u5236\u4fe1\u5ff5\uff08Control beliefs\uff09\u5f62\u6210\u4e86\u76ee\u524d\u7684\u8ba1\u5212\u884c\u4e3a\u7406\u8bba\u6a21\u578b[2]<\/a><\/sup>\u3002<\/p>\n\n\n\n

\u7406\u8bba\u539f\u7406<\/h2>\n\n\n\n

\u8ba1\u5212\u884c\u4e3a\u7406\u8bba\u4e3b\u8981\u4ee5\u4e09\u4e2a\u9636\u6bb5\u6765\u5206\u6790\u884c\u4e3a\u6a21\u5f0f\u7684\u5f62\u6210\u8fc7\u7a0b\uff1a<\/p>\n\n\n\n

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  • \u884c\u4e3a\u51b3\u5b9a\u4e8e\u4e2a\u4eba\u7684\u884c\u4e3a\u610f\u56fe\uff1b<\/li>\n\n\n\n
  • \u884c\u4e3a\u610f\u56fe\u51b3\u5b9a\u4e8e\u5bf9\u884c\u4e3a\u7684\u6001\u5ea6\u3001\u884c\u4e3a\u4e3b\u89c2\u89c4\u8303\u4e0e\u8ba4\u77e5\u884c\u4e3a\u63a7\u5236\u7b49\u4e09\u8005\u6216\u5176\u4e2d\u90e8\u5206\u7684\u5f71\u54cd\uff1b<\/li>\n\n\n\n
  • \u5bf9\u884c\u4e3a\u7684\u6001\u5ea6\u3001\u884c\u4e3a\u4e3b\u89c2\u89c4\u8303\u53ca\u8ba4\u77e5\u884c\u4e3a\u63a7\u5236\u53d7\u5916\u751f\u53d8\u6570\u7684\u5f71\u54cd\u3002<\/li>\n<\/ul>\n\n\n\n

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