{"id":632,"date":"2025-10-26T23:17:08","date_gmt":"2025-10-26T15:17:08","guid":{"rendered":"https:\/\/apsiri.com\/?p=632"},"modified":"2025-10-26T23:17:13","modified_gmt":"2025-10-26T15:17:13","slug":"%e6%95%b4%e5%90%88%e7%a7%91%e6%8a%80%e6%8e%a5%e5%8f%97%e6%a8%a1%e5%9e%8b","status":"publish","type":"post","link":"https:\/\/apsiri.com\/?p=632","title":{"rendered":"\u6574\u5408\u79d1\u6280\u63a5\u53d7\u6a21\u578b"},"content":{"rendered":"\n<p>\u7edf\u4e00\u6280\u672f\u63a5\u53d7\u548c\u4f7f\u7528\u7406\u8bba\uff08UTAUT\uff09\u662f\u7531 Venkatesh \u7b49\u4eba\u63d0\u51fa\u7684<a href=\"https:\/\/en.wikipedia.org\/wiki\/Technology_acceptance_model\">\u6280\u672f\u63a5\u53d7\u6a21\u578b&nbsp;<\/a>\uff0c\u5728\u300a\u7ec4\u7ec7\u73af\u5883\u4e0b\u7684\u4fe1\u606f\u6280\u672f\u63a5\u53d7\uff1a\u8d70\u5411\u7edf\u4e00\u89c6\u89d2\u300b\u4e00\u6587\u4e2d\u63d0\u51fa\u3002<sup><a href=\"https:\/\/en.wikipedia.org\/wiki\/Unified_theory_of_acceptance_and_use_of_technology#cite_note-Venkatesh_2003-1\">[1]<\/a><\/sup><sup><a href=\"https:\/\/en.wikipedia.org\/wiki\/Unified_theory_of_acceptance_and_use_of_technology#cite_note-2\">[2]<\/a><\/sup>UTAUT \u65e8\u5728\u89e3\u91ca\u7528\u6237\u4f7f\u7528<a href=\"https:\/\/en.wikipedia.org\/wiki\/Information_systems\">\u4fe1\u606f\u7cfb\u7edf<\/a>\u7684\u610f\u56fe\u4ee5\u53ca\u968f\u540e\u7684\u4f7f\u7528\u884c\u4e3a\u3002\u8be5\u7406\u8bba\u8ba4\u4e3a\u6709\u56db\u4e2a\u5173\u952e\u7ed3\u6784\uff1a1\uff09\u7ee9\u6548\u671f\u671b\uff0c2\uff09\u52aa\u529b\u671f\u671b\uff0c3\uff09<a href=\"https:\/\/en.wikipedia.org\/wiki\/Social_influence\">&nbsp;\u793e\u4f1a\u5f71\u54cd&nbsp;<\/a>\uff0c\u548c 4\uff09\u4fc3\u8fdb\u6761\u4ef6\u3002<\/p>\n\n\n\n<p>\u524d\u4e09\u4e2a\u662f\u4f7f\u7528\u610f\u56fe\u548c\u884c\u4e3a\u7684\u76f4\u63a5\u51b3\u5b9a\u56e0\u7d20\uff0c\u7b2c\u56db\u4e2a\u662f\u7528\u6237\u884c\u4e3a\u7684\u76f4\u63a5\u51b3\u5b9a\u56e0\u7d20\u3002\u6027\u522b\u3001\u5e74\u9f84\u3001\u7ecf\u9a8c\u548c\u4f7f\u7528\u610f\u613f\u88ab\u8ba4\u4e3a\u4f1a\u8c03\u8282\u56db\u4e2a\u5173\u952e\u7ed3\u6784\u5bf9\u4f7f\u7528\u610f\u56fe\u548c\u884c\u4e3a\u7684\u5f71\u54cd\u3002\u8be5\u7406\u8bba\u662f\u901a\u8fc7\u56de\u987e\u548c\u6574\u5408\u5148\u524d\u7814\u7a76\u4e2d\u7528\u6765\u89e3\u91ca\u4fe1\u606f\u7cfb\u7edf\u4f7f\u7528\u884c\u4e3a\u7684\u516b\u4e2a\u6a21\u578b\u7684\u7ed3\u6784\uff08\u7406\u6027\u884c\u52a8\u7406\u8bba\u3001\u6280\u672f\u63a5\u53d7\u6a21\u578b\u3001\u52a8\u673a\u6a21\u578b\u3001\u8ba1\u5212\u884c\u4e3a\u7406\u8bba\u3001\u8ba1\u5212\u884c\u4e3a\/\u6280\u672f\u63a5\u53d7\u6a21\u578b\u7ed3\u5408\u7406\u8bba\u3001\u4e2a\u4eba\u8ba1\u7b97\u673a\u4f7f\u7528\u6a21\u578b\u3001\u521b\u65b0\u6269\u6563\u7406\u8bba\u548c\u793e\u4f1a\u8ba4\u77e5\u7406\u8bba\uff09\u800c\u53d1\u5c55\u7684\u3002Venkatesh \u7b49\u4eba\uff082003 \u5e74\uff09\u5728\u7eb5\u5411\u7814\u7a76\u4e2d\u5bf9 UTAUT \u7684\u540e\u7eed\u9a8c\u8bc1\u53d1\u73b0\uff0c\u5b83\u89e3\u91ca\u4e86\u4f7f\u7528\u884c\u4e3a\u610f\u56fe\uff08BI\uff09\u7684 70%\u7684\u65b9\u5dee\u548c\u5b9e\u9645\u4f7f\u7528\u7684\u7ea6 50%\u3002<sup><a href=\"https:\/\/en.wikipedia.org\/wiki\/Unified_theory_of_acceptance_and_use_of_technology#cite_note-Venkatesh_2003-1\">[1]<\/a><\/sup><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"579\" src=\"https:\/\/apsiri.com\/wp-content\/uploads\/2025\/10\/image-4-1024x579.png\" alt=\"\" class=\"wp-image-633\" srcset=\"https:\/\/apsiri.com\/wp-content\/uploads\/2025\/10\/image-4-1024x579.png 1024w, https:\/\/apsiri.com\/wp-content\/uploads\/2025\/10\/image-4-300x170.png 300w, https:\/\/apsiri.com\/wp-content\/uploads\/2025\/10\/image-4-768x434.png 768w, https:\/\/apsiri.com\/wp-content\/uploads\/2025\/10\/image-4.png 1214w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Venkatesh, Thong \u548c Xu\uff082012 \u5e74\uff09\u5c06\u7edf\u4e00\u6280\u672f\u63a5\u53d7\u548c\u4f7f\u7528\u7406\u8bba\uff08UTAUT\uff09\u6269\u5c55\u5230\u6d88\u8d39\u8005\u73af\u5883\uff0c\u901a\u5e38\u79f0\u4e3a UTAUT2\uff0c\u901a\u8fc7\u5c06\u4e09\u4e2a\u65b0\u7ed3\u6784\u7eb3\u5165 UTAUT\uff1a\u4eab\u4e50\u52a8\u673a\u3001\u4ef7\u683c\u4ef7\u503c\u548c\u4e60\u60ef\u3002<sup><a href=\"https:\/\/en.wikipedia.org\/wiki\/Unified_theory_of_acceptance_and_use_of_technology#cite_note-3\">[3]<\/a><\/sup><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Application\">\u5e94\u7528<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Koivum\u00e4ki \u7b49\u4eba\u5c06 UTAUT \u5e94\u7528\u4e8e\u7814\u7a76\u82ac\u5170\u5317\u90e8 243 \u4e2a\u4e2a\u4f53\u5bf9\u79fb\u52a8\u670d\u52a1\u548c\u6280\u672f\u7684\u770b\u6cd5\uff0c\u53d1\u73b0\u4f7f\u7528\u8bbe\u5907\u7684\u65f6\u95f4\u4e0d\u4f1a\u5f71\u54cd\u6d88\u8d39\u8005\u770b\u6cd5\uff0c\u4f46\u8bbe\u5907\u719f\u6089\u5ea6\u548c\u7528\u6237\u6280\u80fd\u786e\u5b9e\u6709\u5f71\u54cd\u3002<sup><a href=\"https:\/\/en.wikipedia.org\/wiki\/Unified_theory_of_acceptance_and_use_of_technology#cite_note-:0-4\">[4]<\/a><\/sup><\/li>\n\n\n\n<li>Eckhardt \u7b49\u4eba\u5c06 UTAUT \u5e94\u7528\u4e8e\u7814\u7a76\u5de5\u4f5c\u53c2\u7167\u7fa4\u4f53\uff08\u4e0a\u7ea7\u3001\u540c\u4e8b\uff09\u5bf9 152 \u5bb6\u5fb7\u56fd\u516c\u53f8\u91c7\u7528\u6280\u672f\u7684\u610f\u56fe\u7684\u793e\u4f1a\u5f71\u54cd\uff0c\u53d1\u73b0\u5de5\u4f5c\u53c2\u7167\u7fa4\u4f53\u7684\u793e\u4f1a\u5f71\u54cd\u5bf9<a href=\"https:\/\/en.wikipedia.org\/wiki\/Information_technology\">\u4fe1\u606f\u6280\u672f<\/a>\u91c7\u7528\u6709\u663e\u8457\u5f71\u54cd\u3002<sup><a href=\"https:\/\/en.wikipedia.org\/wiki\/Unified_theory_of_acceptance_and_use_of_technology#cite_note-5\">[5]<\/a><\/sup><\/li>\n\n\n\n<li>Curtis \u7b49\u4eba\u5c06 UTAUT \u5e94\u7528\u4e8e 409 \u5bb6\u7f8e\u56fd\u975e\u8425\u5229\u7ec4\u7ec7\u91c7\u7528\u793e\u4ea4\u5a92\u4f53\u7684\u60c5\u51b5\u3002UTAUT \u4e4b\u524d\u5c1a\u672a\u5e94\u7528\u4e8e\u516c\u5173\u4e2d\u793e\u4ea4\u5a92\u4f53\u7684\u4f7f\u7528\u3002\u4ed6\u4eec\u53d1\u73b0\uff0c\u62e5\u6709\u660e\u786e\u516c\u5173\u90e8\u95e8\u7684\u7ec4\u7ec7\u66f4\u6709\u53ef\u80fd\u91c7\u7528\u793e\u4ea4\u5a92\u4f53\u6280\u672f\uff0c\u5e76\u5229\u7528\u5b83\u4eec\u6765\u5b9e\u73b0\u5176\u7ec4\u7ec7\u76ee\u6807\u3002\u5973\u6027\u8ba4\u4e3a\u793e\u4ea4\u5a92\u4f53\u6709\u76ca\uff0c\u800c\u7537\u6027\u5728\u79ef\u6781\u5229\u7528\u793e\u4ea4\u5a92\u4f53\u65b9\u9762\u8868\u73b0\u51fa\u66f4\u591a\u7684\u4fe1\u5fc3\u3002<sup><a href=\"https:\/\/en.wikipedia.org\/wiki\/Unified_theory_of_acceptance_and_use_of_technology#cite_note-6\">[6]<\/a><\/sup><\/li>\n\n\n\n<li>Verhoeven \u7b49\u4eba\u5c06 UTAUT \u5e94\u7528\u4e8e\u7814\u7a76\u6bd4\u5229\u65f6 714 \u540d\u5927\u5b66\u65b0\u751f\u7684\u8ba1\u7b97\u673a\u4f7f\u7528\u9891\u7387\uff0c\u5e76\u53d1\u73b0 UTAUT \u5728\u89e3\u91ca\u8ba1\u7b97\u673a\u4f7f\u7528\u9891\u7387\u7684\u5dee\u5f02\u4ee5\u53ca\u4e2d\u5b66\u548c\u5927\u5b66\u4e2d\u4fe1\u606f\u6280\u672f\u548c\u901a\u4fe1\u6280\u80fd\u7684\u5dee\u5f02\u65b9\u9762\u4e5f\u5f88\u6709\u7528\u3002<sup><a href=\"https:\/\/en.wikipedia.org\/wiki\/Unified_theory_of_acceptance_and_use_of_technology#cite_note-7\">[7]<\/a><\/sup><\/li>\n\n\n\n<li>Welch \u7b49\u4eba\u5c06 UTAUT \u5e94\u7528\u4e8e\u7814\u7a76\u5bf9\u82f1\u683c\u5170 118 \u4f4d\u535a\u7269\u9986\u5de5\u4f5c\u4eba\u5458\u91c7\u7528<a href=\"https:\/\/en.wikipedia.org\/wiki\/Mobile_learning\">\u79fb\u52a8\u5b66\u4e60<\/a>\u7684\u56e0\u7d20\u3002UTAUT \u4e4b\u524d\u5c1a\u672a\u5e94\u7528\u4e8e\u535a\u7269\u9986\u884c\u4e1a\u4f7f\u7528\u5373\u65f6\u77e5\u8bc6\u5e72\u9884\u6765\u53d1\u5c55\u6280\u672f\u77e5\u8bc6\u7684\u9886\u57df\u3002\u4ed6\u4eec\u53d1\u73b0\uff0cUTAUT \u6709\u52a9\u4e8e\u89e3\u91ca<a href=\"https:\/\/en.wikipedia.org\/wiki\/Mobile_learning\">\u79fb\u52a8\u5b66\u4e60<\/a>\u91c7\u7528\u7684\u51b3\u5b9a\u56e0\u7d20\u3002<sup><a href=\"https:\/\/en.wikipedia.org\/wiki\/Unified_theory_of_acceptance_and_use_of_technology#cite_note-8\">[8]<\/a><\/sup><\/li>\n\n\n\n<li>Williams\u3001Rana \u548c Dwivedi\uff082015\uff09\u5bf9\u4f7f\u7528\u7edf\u4e00\u6280\u672f\u63a5\u53d7\u548c\u4f7f\u7528\u7406\u8bba\u7684 174 \u7bc7\u6587\u7ae0\u8fdb\u884c\u4e86<a href=\"https:\/\/en.wikipedia.org\/wiki\/Systematic_review\">\u7cfb\u7edf\u7efc\u8ff0\u00a0<\/a>\u3002<sup><a href=\"https:\/\/en.wikipedia.org\/wiki\/Unified_theory_of_acceptance_and_use_of_technology#cite_note-9\">[9]<\/a><\/sup><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Criticism\">\u6279\u8bc4<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bagozzi \u5bf9\u6a21\u578b\u53ca\u5176\u540e\u7eed\u6269\u5c55\u8fdb\u884c\u4e86\u6279\u8bc4\uff0c\u8868\u793a\u201cUTAUT \u662f\u4e00\u4e2a\u5145\u6ee1\u5584\u610f\u548c\u6df1\u601d\u719f\u8651\u7684\u5c55\u793a\u201d\uff0c\u4f46\u5b83\u63d0\u51fa\u4e86\u4e00\u4e2a\u5305\u542b 41 \u4e2a<a href=\"https:\/\/en.wikipedia.org\/wiki\/Independent_variables\">\u72ec\u7acb\u53d8\u91cf<\/a>\u6765\u9884\u6d4b\u610f\u56fe\uff0c\u4ee5\u53ca\u81f3\u5c11 8 \u4e2a\u72ec\u7acb\u53d8\u91cf\u6765\u9884\u6d4b\u884c\u4e3a\u7684\u6a21\u578b\uff0c\u5e76\u4e14\u5b83\u5bf9\u6280\u672f\u91c7\u7528\u7684\u7814\u7a76\u201c\u8fbe\u5230\u4e86\u6df7\u4e71\u7684\u9636\u6bb5\u201d\u3002\u4ed6\u63d0\u51fa\u4e86\u4e00\u4e2a\u7edf\u4e00\u7684\u7406\u8bba\uff0c\u5c06\u201c\u4f17\u591a\u77e5\u8bc6\u788e\u7247\u201d\u7edf\u4e00\u8d77\u6765\u89e3\u91ca\u51b3\u7b56\u3002<sup><a href=\"https:\/\/en.wikipedia.org\/wiki\/Unified_theory_of_acceptance_and_use_of_technology#cite_note-Bagozzi_2007-10\">[10]<\/a><\/sup><\/li>\n\n\n\n<li>Van Raaij \u548c Schepers \u6279\u8bc4 UTAUT \u6bd4\u5148\u524d\u7684<a href=\"https:\/\/en.wikipedia.org\/wiki\/Parsimonious\">\u6280\u672f\u63a5\u53d7\u6a21\u578b<\/a>\u548c TAM2 \u66f4\u4e0d<a href=\"https:\/\/en.wikipedia.org\/wiki\/Technology_acceptance_model\">\u7b80\u7ea6\u00a0<\/a>\uff0c\u56e0\u4e3a\u53ea\u6709\u901a\u8fc7\u8c03\u8282\u591a\u8fbe\u56db\u4e2a\u53d8\u91cf\u7684\u5173\u952e\u5173\u7cfb\uff0c\u624d\u80fd\u5b9e\u73b0\u5176\u9ad8\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/Coefficient_of_determination\"><em>R<\/em><sup>2<\/sup><\/a>\u3002\u4ed6\u4eec\u8fd8\u8ba4\u4e3a\uff0c\u5bf9\u9879\u76ee\u548c\u6784\u5ff5\u7684\u5206\u7ec4\u548c\u6807\u7b7e\u5316\u5b58\u5728\u95ee\u9898\uff0c\u56e0\u4e3a\u5404\u79cd\u4e0d\u540c\u7684\u9879\u76ee\u88ab\u7ec4\u5408\u8d77\u6765\u4ee5\u53cd\u6620\u4e00\u4e2a\u5355\u4e00\u7684\u5fc3\u7406\u5b66\u6784\u5ff5\u3002<sup><a href=\"https:\/\/en.wikipedia.org\/wiki\/Unified_theory_of_acceptance_and_use_of_technology#cite_note-11\">[11]<\/a><\/sup><\/li>\n\n\n\n<li>Li \u63d0\u51fa\uff0c\u5728 UTAUT \u4e2d\u4f7f\u7528\u8c03\u8282\u56e0\u5b50\u4eba\u4e3a\u5730\u5b9e\u73b0\u9ad8\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/Coefficient_of_determination\"><em>R<\/em><sup>2<\/sup><\/a>\u00a0\u662f\u4e0d\u5fc5\u8981\u7684\uff0c\u800c\u4e14\u5728\u7406\u89e3\u7ec4\u7ec7\u6280\u672f\u91c7\u7528\u65b9\u9762\u4e5f\u4e0d\u5b9e\u7528\uff0c\u5e76\u8bc1\u660e\uff0c\u5728\u5e94\u7528\u9002\u5f53\u7684\u521d\u6b65\u7b5b\u9009\u7a0b\u5e8f\u65f6\uff0c\u5373\u4f7f\u4f7f\u7528\u7b80\u5355\u7684\u6a21\u578b\u4e5f\u80fd\u5b9e\u73b0\u826f\u597d\u7684\u9884\u6d4b\u80fd\u529b\u3002\u8fd9\u4e9b\u7ed3\u679c\u4e3a\u5728\u5b9e\u7528\u5546\u4e1a\u73af\u5883\u4e0b\u7684\u7ec4\u7ec7\u7814\u7a76\u8bbe\u8ba1\u63d0\u4f9b\u4e86\u542f\u793a\u3002<sup><a href=\"https:\/\/en.wikipedia.org\/wiki\/Unified_theory_of_acceptance_and_use_of_technology#cite_note-Li2020-12\">[12]<\/a><\/sup><\/li>\n\n\n\n<li>Dwivedi, Y. K., Rana, N. P., Jeyaraj, A.\u7b49\u4eba\uff082019 \u5e74\uff09\u901a\u8fc7\u7ed3\u5408\u5143\u5206\u6790\u548c\u7ed3\u6784\u65b9\u7a0b\u6a21\u578b\uff08MASEM\uff09\u6280\u672f\uff0c\u5bf9\u7edf\u4e00\u6280\u672f\u63a5\u53d7\u548c\u4f7f\u7528\u7406\u8bba\uff08UTAUT\uff09\u8fdb\u884c\u4e86\u6279\u5224\u6027\u56de\u987e\u3002\u4ed6\u4eec\u6279\u8bc4\u4e86 UTAUT \u7684\u8c03\u8282\u56e0\u5b50\u53ef\u80fd\u4e0d\u9002\u7528\u4e8e\u6240\u6709\u60c5\u5883\uff0c\u5305\u62ec\u4ece\u4fc3\u8fdb\u6761\u4ef6\u5230\u884c\u4e3a\u610f\u56fe\u7684\u7f3a\u5931\u8def\u5f84\uff0c\u4ee5\u53ca\u7406\u8bba\u5316\u539f\u59cb UTAUT \u6a21\u578b\u4e2d\u7701\u7565\u7684\u6001\u5ea6\u7b49\u4e2a\u4eba\u7279\u5f81\u53d8\u91cf\u3002<sup><a href=\"https:\/\/en.wikipedia.org\/wiki\/Unified_theory_of_acceptance_and_use_of_technology#cite_note-13\">[13]<\/a><\/sup><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u7edf\u4e00\u6280\u672f\u63a5\u53d7\u548c\u4f7f\u7528\u7406\u8bba\uff08UTAUT\uff09\u662f\u7531 Venkatesh \u7b49\u4eba\u63d0\u51fa\u7684\u6280\u672f\u63a5\u53d7\u6a21\u578b&nbsp;\uff0c\u5728 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[20],"tags":[],"class_list":["post-632","post","type-post","status-publish","format-standard","hentry","category-theory"],"_links":{"self":[{"href":"https:\/\/apsiri.com\/index.php?rest_route=\/wp\/v2\/posts\/632","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/apsiri.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/apsiri.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/apsiri.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/apsiri.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=632"}],"version-history":[{"count":1,"href":"https:\/\/apsiri.com\/index.php?rest_route=\/wp\/v2\/posts\/632\/revisions"}],"predecessor-version":[{"id":634,"href":"https:\/\/apsiri.com\/index.php?rest_route=\/wp\/v2\/posts\/632\/revisions\/634"}],"wp:attachment":[{"href":"https:\/\/apsiri.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=632"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/apsiri.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=632"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/apsiri.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=632"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}