{"id":635,"date":"2025-10-26T23:20:38","date_gmt":"2025-10-26T15:20:38","guid":{"rendered":"https:\/\/apsiri.com\/?p=635"},"modified":"2025-10-26T23:20:42","modified_gmt":"2025-10-26T15:20:42","slug":"%e5%88%9b%e6%96%b0%e6%89%a9%e6%95%a3%e7%90%86%e8%ae%ba","status":"publish","type":"post","link":"https:\/\/apsiri.com\/?p=635","title":{"rendered":"\u521b\u65b0\u6269\u6563\u7406\u8bba"},"content":{"rendered":"\n

\u521b\u65b0\u6269\u6563\u7406\u8bba<\/strong>\uff08\u82f1\u8bed\uff1aDiffusion of innovations\uff09\u4ea6\u79f0\u521b\u65b0\u4f20\u5e03\u7406\u8bba<\/strong>[1]<\/a><\/sup>\uff0c\u662f\u4f20\u64ad\u5b66<\/a>\u7684\u7406\u8bba\uff0c\u65e9\u671f\u662f\u7531\u6cd5\u5170\u514b\u00b7\u5df4\u65af\uff08Frank M\uff0eBass\uff09\u63d0\u51fa\uff0c\u662f\u6307\u4e00\u9879\u65b0\u7684\u89c2\u5ff5\u3001\u4e8b\u7269\u3001\u6280\u672f\u5f15\u5165\u793e\u4f1a\u4f53\u7cfb\u65f6\u7684\u6f14\u53d8\u8fc7\u7a0b\u3002\u4f20\u64ad\u8fc7\u7a0b\u5305\u542b\u73af\u8282\uff1a\u5373\u77e5\u6653\u3001\u529d\u670d\u3001\u51b3\u7b56\u3001\u8bc1\u5b9e\u56db\u4e2a\u73af\u8282\u3002\u7406\u8bba\u8868\u793a\u5f53\u4e00\u79cd\u521b\u65b0\u5728\u521a\u8d77\u6b65\u65f6\u63a5\u53d7\u7a0b\u5ea6\u6bd4\u8f83\u4f4e\uff0c\u4f7f\u7528\u4eba\u6570\u8f83\u5c11\uff0c\u6269\u6563\u8fc7\u7a0b\u4e5f\u5c31\u76f8\u5bf9\u8fdf\u7f13\uff0c\u5f53\u4f7f\u7528\u8005\u6bd4\u4f8b\u8fbe\u5230\u4e34\u754c\u503c\u540e\uff0c\u521b\u65b0\u6269\u6563\u8fc7\u7a0b\u5c31\u4f1a\u5feb\u901f\u5730\u589e\u52a0\uff0c\u65b0\u4e8b\u7269\u7684\u91c7\u7eb3\u7684\u51b3\u5b9a\u56e0\u7d20\u5728\u4e8e\u826f\u597d\u7684\u4eba\u9645\u5173\u7cfb\u4ee5\u53ca\u662f\u5426\u7ecf\u5e38\u6027\u7684\u63a5\u89e6\u5927\u4f17\u4f20\u64ad\u3002<\/p>\n\n\n\n

\u4e94\u9636\u6bb5<\/h2>\n\n\n\n

\u57c3\u5f17\u91cc\u7279\u00b7M\u00b7\u7f57\u6770\u65af<\/a>\uff08Everett Rogers\uff09\u8ba4\u4e3a\uff0c\u4e00\u9879\u521b\u65b0\uff08\u65b0\u6280\u672f\u3001\u65b0\u89c2\u5ff5\u3001\u65b0\u4e8b\u7269\uff09\u662f\u5426\u4f1a\u83b7\u5f97\u4eba\u4eec\u7684\u91c7\u7eb3\uff0c\u53d6\u51b3\u4e8e\u4e94\u79cd\u4e3b\u8981\u7684\u9636\u6bb5\uff1a<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
    \n
  1. \u77e5\u6653\uff08\u82f1\u8bed\uff1aawareness\uff09\uff1a\u6f5c\u5728\u91c7\u7eb3\u8005\u83b7\u6089\u65b0\u4e8b\u7269\u7684\u5b58\u5728\uff0c\u4e0e\u67d0\u4e9b\u9700\u6c42\u7684\u79cd\u7c7b\u6709\u5173\uff0c\u8fd9\u4e9b\u9700\u6c42\u4f1a\u56e0\u4e3a\u4f7f\u7528\u65b0\u4ea7\u54c1\u6216\u65b0\u79d1\u6280\u5f97\u5230\u6ee1\u8db3\u3002<\/li>\n\n\n\n
  2. \u5174\u8da3\uff08\u82f1\u8bed\uff1ainterest\uff09\uff1a\u4e00\u65e6\u77e5\u6653\u65b0\u4e8b\u7269\uff0c\u5174\u8da3\u4fbf\u4f1a\u88ab\u5524\u8d77\u3002<\/li>\n\n\n\n
  3. \u8861\u91cf\uff08\u82f1\u8bed\uff1aevaluation\uff09\uff1a\u4e2a\u4eba\u4f1a\u8861\u91cf\u65b0\u4e8b\u7269\u662f\u5426\u7b26\u5408\u9700\u6c42\uff0c\u79f0\u4e3a\u201c\u5185\u5fc3\u8003\u9a8c\u201d\u3002<\/li>\n\n\n\n
  4. \u65bd\u884c\uff08\u82f1\u8bed\uff1atrial\uff09\uff1a\u6b64\u9636\u6bb5\uff0c\u65b0\u4e8b\u7269\u88ab\u91c7\u7528\u53ef\u80fd\u53ea\u6709\u5c0f\u89c4\u6a21\u3002<\/li>\n\n\n\n
  5. \u91c7\u7eb3\uff08\u82f1\u8bed\uff1aadoption\uff09\uff1a\u7531\u4e2a\u4eba\u505a\u51fa\u51b3\u5b9a\uff0c\u65b0\u4e8b\u7269\u662f\u5426\u88ab\u91c7\u7eb3\u3002<\/li>\n<\/ol>\n\n\n\n

    \u7f57\u6770\u65af\u8ba4\u4e3a\uff0c\u91c7\u7eb3\u8005\u79cd\u7c7b\u7684\u4e0d\u540c\u662f\u4e2a\u4eba\u201c\u521b\u65b0\u6027\u201d\uff08\u82f1\u8bed\uff1ainnovativeness\uff09\u4eba\u683c\u7279\u8d28\u4e0d\u540c\u3002\u5f3a\u8c03\u4f20\u5e03\u662f\u4e00\u79cd\u793e\u4f1a\u5b66\u7684\u73b0\u8c61\uff0c\u7531\u4e8e\u90fd\u5e02\u5c45\u6c11\u7684\u4eba\u9645\u5173\u7cfb\u8f83\u4e3a\u758f\u79bb\uff0c\u6240\u4ee5\u5728\u90fd\u5e02\u8fdb\u884c\u65b0\u4e8b\u7269\u91c7\u7eb3\u7814\u7a76\uff0c\u4e0e\u4e61\u6751\u76f8\u6bd4\uff0c\u4eba\u9645\u7ba1\u9053\u4ee5\u53ca\u5927\u4f17\u5a92\u4f53\u7ba1\u9053\u4e4b\u95f4\u7684\u6bd4\u4f8b\u53ef\u80fd\u4f1a\u5f7b\u5e95\u7ffb\u8f6c\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

    \u521b\u65b0\u6269\u6563\u7406\u8bba\uff08\u82f1\u8bed\uff1aDiffusion of innovations\uff09\u4ea6\u79f0\u521b\u65b0\u4f20\u5e03\u7406\u8bba[1]\uff0c\u662f\u4f20\u64ad […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[20],"tags":[],"class_list":["post-635","post","type-post","status-publish","format-standard","hentry","category-theory"],"_links":{"self":[{"href":"https:\/\/apsiri.com\/index.php?rest_route=\/wp\/v2\/posts\/635","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/apsiri.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/apsiri.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/apsiri.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/apsiri.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=635"}],"version-history":[{"count":1,"href":"https:\/\/apsiri.com\/index.php?rest_route=\/wp\/v2\/posts\/635\/revisions"}],"predecessor-version":[{"id":637,"href":"https:\/\/apsiri.com\/index.php?rest_route=\/wp\/v2\/posts\/635\/revisions\/637"}],"wp:attachment":[{"href":"https:\/\/apsiri.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/apsiri.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=635"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/apsiri.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}